COLORADO SPRINGS, Colo. -- Fuel price management software company PriceAdvantage has announced new integrations with The Pinnacle Corp., a leading automation technology company for the convenience store and petroleum industries.
PriceAdvantage will integrate its fuel pricing software with Pinnacle's POS and Retail Back Office and Home Office Systems, enabling stores to correlate fuel pricing strategies with in-store sales. Analysts can then determine how fuel sales impact in-store sales and vice-versa, helping them set strategies to build overall store profitability.
"At PriceAdvantage, we are focused on working closely with convenience stores and fuel retailers by providing state-of-the-art technology and flexible options to help them succeed with their fuel pricing strategies. Our new integration with Pinnacle overlays in-store sales for configurable product categories, such as special promotions or food, with fuel sales to help fuel analysts set the right fuel price and further maximize pricing strategies and profits across product categories," said Chip Stadjuhar, president and CEO of Skyline Products, PriceAdvantage's parent company.
The new integrations between PriceAdvantage and Pinnacle's Systems, targeted for production release in fourth-quarter 2014, will include the exchange of three key elements. First, PriceAdvantage can send fuel price changes to the Palm POS for price change execution. Second, PriceAdvantage can retrieve periodic fuel volumes, as reported by the Pinnacle tank monitor web service. And third, PriceAdvantage will collect fuel and merchandise sales by store, as reported by the Pinnacle Manager Workstation. The information offers near real-time visibility into how well the fuel pricing strategies are working and allows fuel analysts to adjust pricing accordingly.
"With this integration, PriceAdvantage expands on its leading-edge technology to help stores maximize fuel pricing. Convenience stores that use integrated Pinnacle and PriceAdvantage software now have the tremendous advantage of being able to see the impact fuel strategies have on in-store sales, and how in-store promotions impact fuel sales. This powerful integration enables them to manage the big picture of overall store profits," said Melissa Hadley, director of product management at Pinnacle, Arlington, Texas.
Thousands of convenience stores and fuel marketers use Pinnacle's products and services daily to automate and improve store operations and increase efficiency in the complex management of fuel logistics.
Colorado Springs, Colo.-based PriceAdvantage customers include CST Brands, BJs, Rutter's, Flyers Energy, Parker's and more.
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