KIMBALL. Mich. -- By-Lo Oil Co. has leveraged the PriceAdvantage fuel price management software mobile solution to reduce the amount of time required to establish and post new fuel prices across its 18 SpeedyQ Market convenience stores in the thumb of Michigan.
The family-owned and -operated retailer knew that to effectively respond to competitors and maximize fuel profits, it would need to increase the speed and efficiency with which it updated new fuel prices. Like many long-established family c-store chains, it used manual systems—emails, phone calls and texts. With the adoption of the PriceAdvantage solution in 2013, the SpeedyQ team reduced the amount of time required to make multiple daily fuel price changes from approximately four hours to several minutes.
“The greatest benefits have been improving area manager’s communications with our stores and optimizing our employee’s potential to market and sell more products and services,” said Kyle Lawrence, president of By-Lo Oil, Kimball, Mich.
SpeedyQ managers have more time to develop their store employee’s sales and marketing skills, helping them serve more customers in less time, raise the average transaction and improve customer satisfaction. The PriceAdvantage mobile app provides Lawrence the freedom to make pricing decision on the go, allowing him more face-to-face time with his managers, store employees and customers, the technology provider said.
“We know that each of our customers have a unique fuel pricing need and each day we learn of their unique successes,” Chip Stadjuhar, president and CEO of PriceAdvantage’s parent company, Skyline Products, said. “For Kyle and his team, our mobile application has given them the freedom to make rapid, reliable fuel price changes and use the time savings to focus on other critical business functions.”
PriceAdvantage’ solution allows fuel marketers to execute their own fuel pricing strategy faster and more accurately by reducing manual processes and human errors. PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their specific business rules, then automatically post new prices to their point-of-sale (POS) systems, fuel pumps and price signs, and then receive price change confirmation in minutes.
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