Wawa to Roll Out Kalibrate's Fuel Pricing Solution

Retailer adopts PriceNet system across entire convenience store network

Wawa Convenience Stores

WAWA, Pa. -- Wawa Inc. has purchased Kalibrate Technologies' PriceNet fuel pricing system and will implement a rollout across its entire convenience store network, which includes 382 fuel sites. Wawa will use the full capabilities of PriceNet, which includes 24/7 automation of pricing, full integration to the sites, analytics to determine optimal pump prices and mobile functionality on smartphones and tablets.

"Kalibrate has demonstrated that PriceNet and their experienced people can bring value to our pricing process and decision making," said Brian Schaller, vice president of fuel at Wawa. "Kalibrate will help us meet our strategic and tactical initiatives to improve performance. The system will help Wawa provide even greater value to our customers by enabling faster responses to changing market conditions. We look forward to a successful partnership together."

"We are delighted to partner with Wawa on implementing PriceNet, enabling consumer behavior, predictive analytics and global pricing best practices to enhance their performance," said Bob Stein, president and CEO of Kalibrate Technologies. "I've been in the convenience store industry for over 30 years and Wawa has always been esteemed as one of the best operators in the world. It is a privilege and honor to welcome Wawa to our global portfolio of clients. Kalibrate will combine its software, experienced people and data analytics to deliver Wawa measured decisions with measurable results."

Kalibrate, formerly KSS Fuels, is a leading global provider of fuels pricing and retail location intelligence. Its software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers. Kalibrate has headquarters in Manchester, U.K., and Florham Park, N.J.

Wawa, based in Wawa, Pa., owns and operates a chain of more than 645 c-stores, with 382 offering fuel. Its stores are located in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida.

Part of CSP's 2014 Convenience Top 101 retailers