BP Activates Fuel Price Matching

BPme users can compare gas prices to competitors
BP gas station
Photograph: Shutterstock

CHICAGO BP has launched Price Match, a subscription program that compares BP and Amoco prices to Exxon, Mobil, Shell, Chevron and Marathon within a half-mile radius.

If there are no competitor stations within the half-mileat radius, the search expands up to two miles. If there is a lower price for the same fuel grade, a cents-per-gallon savings will automatically be applied to the member’s next BPme Rewards purchase.

This feature is available in the BPme app for a monthly subscription fee of 99 cents and the purchase of at least eight gallons of fuel through a BPme Rewards transaction. Competitor prices in the app are pulled from Boston-based GasBuddy.

To sign up, drivers can download the BPme Rewards app and subscribe to Price Match on the BPme app homepage. Existing BPme Rewards members can subscribe by logging into their BPme Rewards account and signing up for Price Match on the offers tab under rewards. Every time a Price Match subscriber fills up with eight or more gallons of BP or Amoco gas in one transaction using BPme Rewards, prices will automatically be compared and savings, if applicable, will be applied to their next BPme Rewards purchase. Subscribers can save up to 5 cents off per gallon per transaction with Price Match, which can be stacked with the 5 cents off every gallon on every visit that BPme Rewards members can receive every month. 

“Today’s drivers are constantly searching for convenient ways to save time and money at the pump, so we designed Price Match as an easy digital solution to assist in that journey,” said Lisa Blalock, vice president of marketing mobility and convenience Americas at bp. “New innovations like Price Match from BPme Rewards provide simple ways for consumers to have a worry-free experience when finding the best possible gas price when it’s time to fill up.”

London-based BP, with U.S. headquarters in La Palma, Calif., is a global energy producer with operations in nearly 80 countries. It is No. 8 on CSP’s 2021 Top 40 update to the Top 202 ranking of c-store chains by store count.

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