CHICAGO — BP Amoco has entered into a branded jobber contract with Blue Earth Resources, a fuel marketer, to resell Blue Earth fuel and deliver BP Amoco’s merchant services to branded retail convenience stores and fuel stations in the United States.
- BP America, based in Chicago, is No. 7 on CSP’s 2022 Top 40 update to the 2021 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2022 Top 202 ranking in the June issue of CSP magazine.
Blue Earth will receive revenue from fuel sales, merchant services and fuel transportation.
With more than 2.7 million consumer visits a day and one billion point-of-sale (POS) ads viewed per year, BP Amoco has invested millions of dollars into establishing its brand. BP Gasoline with Invigorate contains a unique proprietary additive formulated to help clean engines and give drivers more miles per tank.
BP Amoco has invested in helping sites upgrade their image and has maintained a coordinated marketing effort using television, internet, radio, out-of-home, on-site and digital advertising to drive consumers to sites.
At the recent BP Amoco Marketers Association (BPAMA) in San Antonio, BP stated it “aims to double earnings from global convenience and mobility businesses by 2030—increasing from around $5 billion in 2019. During the same time, BP aims to increase customer touchpoints to 20 million in the same timeframe.”
“BP Amoco’s unsurpassed brand awareness and support features provide compelling reasons for operators to switch their brand and committed fuel supply to BP or Amoco,” said Scott Boruff, Blue Earth CEO. “The high-value package offered by BP to retailers indicates their aggressive convenience stores growth objectives and we look forward to selling it in the US beginning in the South.”
Blue Earth Resources, based in Knoxville, Tenn., is a fuel marketer which provides custom-designed solutions to refined fuel procurement supply issues and logistics challenges faced by fuel customers in the United States. The wholesale products it supplies and distibutes are various grades of refined fuels including gasoline, diesel, kerosene, biofuels, ethanol and aviation fuel that are marketed along multiple supply points within regional pipelines. Customers include retailers, jobbers, commercial, industrial, power plants, municipalities, government, agricultural and manufacturers.
A customized composite of risk management, computation of industry, financial and geo-political information assists each customer in making real-time market decisions that reduce cost and prevent business interruption. Its risk management reporting incorporates specific risk tolerance assessments of each customer and includes purchase and sales contract review, and will include bulk inventory management (shipping, terminaling and hedging), retail margin protection and other custom reporting.
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