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Fuels

BP and GetUpside Partner on Personalized Savings

BP and Amoco marketers will have first right of refusal to join new program
Photograph: Shutterstock

HOUSTON -- Users of the GetUpside app will get access to personalized fuel discounts at participating BP- and Amoco-branded sites through a new program launching this spring.

To take advantage of the fuel discounts, GetUpside app users select a BP or Amoco gas station offer in their area, buy gas at that site with a credit or debit card, and upload a photo of their receipt to the app. Savings are deposited into users’ GetUpside account; they can then redeem their savings balance for gift cards or receive the cash value via PayPal or a check. Customers can still use BP loyalty programs at the same time as earning discounts through the GetUpside app.

BP- and Amoco-branded marketers will have first right of refusal to join the GetUpside platform; there are about 6,000 BP- and Amoco-branded sites in the United States. 


“We are thrilled to work with GetUpside to bring this innovative, competitive offering to our BP- and Amoco-branded customers,” said Nicola Buck, head of marketing for Houston-based BP. “Providing personalized offers in real time supports our strategy to transition to a digitally enabled future.”

GetUpside hopes to double its growth in the gas-station segment and increase its app’s reach through the new BP partnership.

"GetUpside is dedicated to helping consumers save money at the pump and empowering fuel marketers to grow their businesses profitably. Partnering with BP will allow millions more around the country to benefit from our innovative GetUpside platform," said Alex Kinnier, co-founder and CEO of Washington, D.C.-based Upside Services, which created GetUpside.

Upside Services Inc. also has a strategic partnership with Motiva Enterprises LLC. More than 90% of Motiva’s wholesalers participate in the GetUpside program. Motiva plans to roll out the GetUpside program to all of its wholesalers across the United States in 2019.

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