HOUSTON -- BP is partnering with two Kroger subsidiaries to offer fuel savings for their shoppers.
BP has partnered with Roundy’s Supermarkets Inc., a subsidiary of Kroger, to launch a points-based fuel rewards program for its Mariano’s grocery chain. Customers at all of Mariano’s 44 sites in the Chicago area will be able to earn 1 fuel point for every dollar they spend with their Mariano’s Rewards card. After spending $100 on groceries, shoppers can earn 10 cents per gallon (CPG) off fuel at participating BP and Amoco sites.
Each time they spend another $100 on groceries with the Mariano’s Rewards card, they will earn an additional 10 CPG discount. So, if they customer spends $200, they earn 20 CPG.
Customers can earn double fuel points for gift-card purchases at Mariano’s locations, and 50 points on prescriptions.
“We are thrilled to launch this exciting partnership with Mariano’s,” said Jo Brecknock, director of brand and communications for BP. “We know that our consumers want more choices when it comes to how they are rewarded by BP, and this program makes it even easier for our customers to save money on fuel purchases.”
“We are always looking for better ways to serve our customers,” said Michael Marx, president of the Roundy’s division. “Part of that is finding new ways for them to save—by partnering with BP and Amoco we are able to provide added savings for our customers at the fuel pump.”
Harris Teeter Loyalty Expands
Meanwhile, BP and Amoco gas stations are joining Harris Teeter’s Fuel Points loyalty fuel rewards program.
Shoppers at Harris Teeter locations can now redeem fuel points that they have earned through the grocery chain’s Fuel Points program at BP and Amoco sites, along with Harris Teeter’s own fueling locations. The Matthews, N.C.-based Kroger subsidiary has stores in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia.
Harris Teeter shoppers can save up to $1 per gallon of fuel for every 1,000 points they redeem at BP, Amoco or Harris Teeter fuel centers. They can also save 10 cents per gallon on fuel for about every $100 they spend at Harris Teeter with their VIC savings card.
Shoppers who pay with a valid VIC card can earn one fuel point for every $1 spent on eligible grocery purchases, double points when buying gift cards and 50 fuel points for each purchase of a qualified prescription.
Customers can redeem fuel points in increments of 100 to earn up to $1 off a gallon of fuel, i.e., receive 20 CPG off per gallon with 200 points, and 30 CPG off after redeeming 300 points. They activate fuel savings at the pump by entering their VIC card alternate ID. Each purchase is limited to 35 gallons of fuel. While shoppers can earn unlimited fuel points, they expire at the end of the following month. Customers cannot apply fuel points earned in different months toward the same transaction.
“Teaming up with BP to expand our Fuel Points program to all of our loyal shoppers enhances our customer experience and allows us to reward customer loyalty in a new way,” said Danna Robinson, communication manager for Harris Teeter. “We can now give each of our shoppers cents off the gallon for purchases they make every day in our stores.”
Houston-based BP is a global producer of oil and gas with operations in more than 70 countries. It has approximately 6,400 BP stations and 36 Amoco sites in the United States.
Photograph: Shutterstock
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.