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Fuels

Casey’s Beefs Up Its Fleet-Card Program

Element of chain’s value-creation plan aims to increase gallons and store sales

ANKENY, Iowa -- Casey’s General Stores has picked Fleetcor Technologies to manage its fleet-card program for all locations, a step in one of the “value-creation” efforts the chain outlined to investors earlier this year.

Fleetcor will oversee everything from initial sales to back-end system processing, billing and customer service of Casey’s fleet-card offer at all locations. Sales to new commercial card customers have already begun; existing commercial-card customers will transition to the new program this fall.

The fleet-card effort represents one of the steps Casey’s outlined in its value-creation plan to bolster company growth in response to demands from activist investors. Casey's executives expect the fleet-card program to positively affect fuel and in-store sales by third-quarter 2019, and for it to increase fuel sales by 2% in its first full year.

“The new commercial fuel card program with Fleetcor provides our customers enhanced capabilities and convenience,” said Casey’s CEO Terry Handley in a statement. “We’re certain that this partnership will help us scale and grow our fuel card business.”

“We’re thrilled that Casey’s selected us to be their exclusive fuel card partner,” said Ron Clarke, chairman and CEO of Fleetcor. “We look forward to a long, successful relationship with Casey’s as the company continues to expand its presence in the commercial fuel space.”

Ankeny, Iowa-based Casey’s General Stores has more than 2,000 c-stores in 15 mostly Midwestern states, located primarily in towns with populations of 5,000 or fewer people. The chain ranked No. 4 in a year-end update of CSP’s 2017 Top 202 list of the largest c-store chains in the United States.

Photo courtesy of Corey Coyle.

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