SAN RAMON, Calif. -- Chevron Global Marketing has launched a marketing campaign that will make it easier for motorists to identify Texaco service stations in the U.S. featuring gasolines with Techronthe company's specially patented additive currently in all Chevron gasolines.
Texaco stations supplied by Chevron in the Southeast and West are now offering gasolines with Techron to customers. Signage and pumps at Chevron-supplied Texaco stations will include a new with Techron logo featuring an oval-shaped identifier and a corner peel-back design to elevate [image-nocss] the visibility of Texaco with Techron among motorists.
Techron provides the key ingredient that differentiates Chevron gasolines from other brands in the marketplace, said Danny Roden, vice president, North America Chevron Global Marketing. Not only do gasolines with Techron help keep vital engine parts clean, but they also help remove deposits left by gasolines with lower-quality additive packages. Our customers will know when they see the with Techron' logo at Texaco stations that they are receiving the utmost in quality products and services that are clean and reliable.
The launch of Techron in U.S. Texaco stations marks the first phase of a global campaign introducing Techron to world markets, with Texaco stations in Latin America launching Techron in its gasolines later this year. Subsequent phased launches of gasolines with Techron in certain marketsfor the Caltex brand in Asia, Eastern, Central and Southern Africa, Pakistan and the Texaco brand in Europe and Western Africaare scheduled to begin taking place in 2006. Techron will be included in all gasoline grades.
The timing of the Texaco with Techron launch in the United States is essential to distinguishing the company in the marketplace over the next year, it said. As a result of Chevron's merger with Texaco in 2001, Chevron and Shell both have rights to use the Texaco brand in the United States until July 1, 2006. At that time, Chevron will assume exclusive rights to the Texaco brand in the United States, and all existing and future Texaco retail brand locations will benefit from the Techron additive. Chevron currently has exclusive rights to the Texaco brand outside the United States. To find out more about Texaco with Techron, visit www.texacowithtechron.com.