Circle K’s post-holiday Inner Circle Fuel Day event gives members of the brand’s free rewards membership program, Inner Circle, the chance to save 40 cents per gallon of fuel at more than 5,000 stores across the United States on Jan. 15.
“Every dollar matters—especially as customers recover from holiday expenses and look for ways to start the year off with smart savings,” said Louise Warner, executive vice president of operations of North America for the the Laval, Quebec-based convenience-store chain. “Fuel Day is our way of giving back and rewarding Inner Circle members with meaningful savings on something essential.”
- Alimentation Couche-Tard is No. 2 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
Inner Circle members can enter the phone number associated with their account at the pump or inside at checkout to unlock their Inner Circle Fuel Day discount.
Joining Inner Circle is free and gives members access to ongoing savings and benefits. Customers can enroll in four ways:
- Text JOIN to 25050
- Download the Circle K app and create an account
- Join online via the Circle K website
- Enter their mobile number at the pump or checkout to receive a text message with a quick enrollment link
Since launching in June 2023, the Inner Circle membership program has experienced exponential growth and is now available in more than 5,000 stores in 29 states.
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