AUSTIN, Texas — Dover Fueling Solutions (DFS) is launching DX Promote, part of the DFS DX connected solutions platform. DX Promote provides retail fueling owners and operators with a centralized content management platform that transforms fuel dispensers into automated selling machines featuring locally targeted advertising at each fueling point.
DX Promote, driven by Microsoft Azure, allows retailers to advertise their goods and services through an integrated digital experience at each fueling point, which aims to help drive customers inside the convenience store. With DX Promote, retailers can centrally manage and deploy day and time appropriate advertisements.
“In addition to helping our customers drive engagement, differentiate and showcase their products, the DX Promote user experience has been designed to streamline operations by creating a simple process to upload and change the promotional and media content customers see at varying stages of the fueling process,” said Reggie O'Donoghue, senior director of product management at Dover Fueling Solutions. “This is part of our company’s core mission—enabling the evolution of the consumer experience.”
DX Promote initially launched in July 2020 with the DFS Anthem UX user experience platform. Today’s launch adds DX Promote support for both the Wayne Ovation and Wayne Helix fuel dispensers, provides new enhancements to the cloud-based user interface, and continues support for the Anthem UX platform.
“We highlight our food service from our kitchen, individual product promotions and pictures of inside the store. It has been refreshing to see this shift in technology,” said Marvin Poota, owner and operator of Wixom BP, in Wixom, Mich., which uses DX Promote on the Anthem UX platform.
Dover Fueling Solutions, part of Dover Corp., comprises the product brands of ClearView, Fairbanks, OPW Fuel Management Systems, ProGauge, Tokheim and Wayne Fueling Systems, and delivers fuel dispensing equipment, electronic systems and payment, automatic tank gauging and wetstock management products to customers worldwide. With headquarters in Austin, Texas, DFS has a manufacturing presence around the world, including facilities in Brazil, China, India, Italy, Poland, United Kingdom and the United States.
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