Fuels

EV Charging Firm Launches Volta Media Network

New system enables advertising at charger
electric vehicle charging station
Photograph courtesy of Volta

SAN FRANCISCO — Volta, a company which specializes in commerce-centric electric vehicle (EV) charging networks, has released the Volta Media Network, offering advertisers a digital, location-based network.

Volta's charging stations include digital screens directly in front of commercial locations and display content for drivers who plug their vehicles into the stations and the customers who shop at nearby retailers. Volta Media offers brands a content platform that allows them to engage potential customers and influence behavior right before they walk into a store.

“Consumers are increasingly focused on sustainability, and they’re giving their attention and wallets to the brands that are doing the same. We offer advertisers the ability to participate in a unique medium that showcases their commitment to driving cultural relevance and true environmental impact,” said Nadya Kohl, chief marketing officer for Volta.

Brands that have partnered with San Francisco-based Volta include Netflix, Alaska Airlines, smartwater, Chase, Starbucks, Nestle, Anheuser-Busch, Cox and Hulu.

Volta specializes in commerce-centric EV charging networks. Volta’s vision is to build EV charging networks that capitalize on and catalyze the shift from combustion-powered miles to electric miles by placing stations where consumers live, work, shop and play. By leveraging a data-driven understanding of driver behavior to deliver EV charging solutions that fit seamlessly into drivers’ daily routines, Volta’s goal is to benefit consumers, brands and real-estate locations while helping to build the infrastructure of the future.

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