Fuels

Fuel Rewards Begins 10 Months of Savings

Promotion recognizes 10 years of loyalty
convenience store loyalty
Photograph courtesy of PDI

HOUSTON — Shell and PDI, the management software company powering the Fuel Rewards program, have launched 10 months of rewards to celebrate the 10-year anniversary of the Fuel Rewards program. Fuel Rewards members have access to limited time in-store offers and sweepstakes giving away approximately $10 million in fuel savings.

“Shell is always looking to offer a variety of options and value to our customers, and this is our way of demonstrating our loyalty to members with these special offers over the next 10 months,” said Chris Suess, head of North American loyalty and customer relationship management for Houston-based Shell Mobility. “At Shell, we believe in loyalty to our customers, and we want to thank our members for making the Fuel Rewards program the top gas and convenience loyalty program.”

Through February 28, 2023, new and existing members can take advantage of extra fuel savings and offers. The sweepstakes is comprised of three phases. Phase One runs through July 31, 2022. Phase Two runs Aug. 1 through Oct. 31, 2022. Phase Three runs Nov. 1, 2022, through Feb. 28, 2023.

Three tiers of fuel savings are included per phase:

  • $1 per gallon: 20,000 potential winners earn a $1-per-gallon discount on a fillup at participating Shell stations (maximum 20 gallons per fillup).
  • 50 cents per gallon: 100,000 potential winners earn a 50-cents-per-gallon discount on a fillup at participating Shell stations (maximum 20 gallons per fillup).
  • 25 cents per gallon: 400,000 potential winners earn a 25-cents-per-gallon discount on a fillup at participating Shell stations (maximum 20 gallons per fillup).

To enter, customers log in to their Fuel Rewards account at 10YearsofFR.com and opt into the sweepstakes. Each time a customer fills up with regular or midgrade fuel at participating Shell stations with their Fuel Rewards account, they receive one additional entry per fill up. Each time members fill up with Shell V-Power® NiTRO+ premium fuel at participating Shell stations with their Fuel Rewards account, they receive five additional entries per fillup.

New members that go to 10YearsofFR.com to join the Fuel Rewards program will earn a 25-cents-off-per-gallon discount after their first fill-up using their Fuel Rewards account (maximum 20 gallons per fill-up).

Members are also eligible for special promotions on select c-store products from Red Bull and Mountain Dew.

“The Fuel Rewards program has come a long way in adding value with new ways to save,” said Brandon Logsdon, president of consumer engagement at PDI. “Over the course of 10 years, more than 25 million members have earned $2 billion in fuel savings, and we are proud to celebrate our 10-year anniversary by continuing to add value for the loyal consumers that support us.”

The Fuel Rewards program is a national loyalty program that connects national and regional brands with consumers. PDI Marketing Cloud Solutions powers and runs the Fuel Rewards program.

Professional Datasolutions Inc. (PDI), based in Alpharetta, Ga., helps businesses and brands increase sales, operate more efficiently and securely, and improve critical decision-making.

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