THORNWOOD, N.Y. — Fuelco turned high gasoline prices into an opportunity to encourage customers to sign up for its app.
The Thornwood, N.Y.-based convenience-store and fuel retailer began promoting its phone-app gas prices as a solution to the national conversation about inflation and rising gasoline prices, Fuelco said. It asked consumers to download its free app to receive a discounted price of $3.89 per gallon of regular unleaded gasoline.
“Competitive pricing leads to increased volume, not only in terms of gasoline, but more importantly the number of customers entering the store, using our app, and returning in the future. This is what builds brand awareness when you are trying to launch a new brand,” said Fuelco President Adam Musa.
The gasoline promotion began on March 11 as national gasoline prices were hitting record highs.
“Advertising is the traditional method for motivating consumers to pay attention to your app. We took a different route. By timing our promotion to current events, we leveraged public outrage to maneuver our app into the news sphere,” Musa said.
The sale resulted in hundreds of app downloads, the company said. Fuelco has had more than 20,000 downloads since the company started.
Fuelco launched in 2020 and has two service stations in Valhalla and Yonkers, New York, according to its website. Consumers don’t need to be a member of Fuelco to use its gas pumps, and they can also pay with a cash or card. Fuelco members who pay through the app, though, can save up to $1 per gallon on gasoline.
Fuelco’s accompanying Foodsmart convenience store couples discounted gasoline with a variety of organic, gluten-free and fair-trade snacks, along with other c-store staples, according to the company.
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