Fuels 50 2018: Top 10 Low-Price Leaders

Kroger steps up its price game

WALL, N.J. -- Kroger is stepping up its price game. In 2017, Kroger’s Food 4 Less, Quik Stop and Fred Meyer fuel brands all ranked among the top lowest-priced, as ranked by price differential. (Quik Stop and the rest of Kroger’s c-store assets have since been acquired by United Kingdom-based EG Group.) OPIS defines this as how a brand’s typical store on a typical day is priced relative to its direct competition in cents per gallon (CPG).

RankBrandStation countPrice differential
1.Food 4 Less25(21.59)
3.Quik Stop79(20.97)
4.We Got It26(20.68)
6.G&M Food Mart19(19.72)
7.Space Age19(17.29)
8.Fred Meyer103(14.09)
9.Rotten Robbie33(14.04)
10.Kwik Serv44(14.00)

Source: OPIS

Next: Consumers' Fueling Factors

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