Gilbarco Partners With Mosaic for Car Wash Promotions

Initiative works with both single-sale and subscription programs
gas station car wash
Photograph: Shutterstock

GREENSBORO, N.C. — Gilbarco Veeder-Root and Digital Mosaic, a privately held car wash technology company based in Hamilton, Ontario, are partnering to sell and promote mobile and at-pump options for car wash single-sale and subscription programs in North America. 

Mosaic-at-the-Pump is an application that promotes subscription car washes using media at the fuel pump. Marketing content directs consumers to download the Mosaic mobile application. When they are ready to wash their car, they drive to the car wash entrance, follow directions via an automated prompt on their phone and the car wash terminal activates automatically—no staff interaction is necessary.

Mosaic and Mosaic-at-the-Pump capture car wash consumers at more than twice the daily rate of traditional subscription programs, the companies said. Additionally, this technology sees less than 6% of subscribers cancel after 60 days, they said.  

The process to join a car wash subscription program can be time consuming and inconvenient, with many retailers requiring their customers to wait in-store for a cashier to sign them up and install a tag in their vehicle. Mosaic-at-the-Pump is one example of how the Gilbarco's Encore Experience open applications platform can drive non-fuel sales, according to the company.    

“We are excited about our partnership with Mosaic because we believe this technology is the future of car wash,” said Chris Whitley, vice president of sales and marketing for Gilbarco Veeder-Root North America. “This collaboration between our team and Mosaic is a springboard for any car wash operator looking to use technology to increase subscription revenue without added overhead.”

“At Mosaic, we built our business from the ground up with a focus on providing a better experience for car wash customers.” said Matt McCulloch, co-founder and CEO of Digital Mosaic. “Working together with Gilbarco’s team to bring our technology to gas stations across North America has been very rewarding, and we’re excited about the retail fueling market’s appetite for our solutions. We will be announcing our first wave of retailers in the coming weeks, and we are very excited to see the impact our partnership will have on the North American market.”

Greensboro, N.C.-based Gilbarco Veeder-Root specializes in retail and commercial fueling operations.

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