Going With the Flow

Wawa enrolls stores in Gilbarco's Daily Flow Monitoring service

WAWA, Pa. -- Wawa Inc. has concluded an agreement for Gilbarco Veeder-Root to provide its Daily Flow Monitoring service for the retailer's entire network of gas stations.

Daily Flow Monitoring, a web-based service released earlier this year as a component of Gilbarco's Fuel Management Service, provides real-time, 24-hour reporting of fuel flow rates at each fueling position across a retailer's network.

Greg Sears, director of marketing for FMS at Gilbarco, said, Daily Flow Monitoring will enable Wawa's fueling operations group [image-nocss] to maintain optimal flow rates for every dispenser at their retail locations. That enhances profitability by maintaining high throughput and making dispenser maintenance costs more manageable.

He said Daily Flow Monitoring will continuously analyze flow data at Wawa dispensers, and will send an e-mail notice to the maintenance manager if the flow rate at any fueling position drops below performance thresholds established by Wawa.

Wawa fueling equipment manager Scott Boorse said the benefits of Daily Fuel Monitoring will extend beyond equipment and maintenance considerations. Gasoline is an important part of our promise to simplify our customers' daily lives. The quality of our customers' experience at a Wawa fuel pump is important to our brand. Making sure fueling flow rates are high shows our customers we know their time is valuable and that we understand the importance of convenience.

The chain's gasoline operation also includes a CRIND (card reader in dsispenser) system, enabling customers to complete credit card transactions at the pump.

Installation of Daily Flow Monitoring equipment and software at all Wawa gasoline stores is expected to be completed by mid-summer, Boorse said.

Gilbarco Veeder-Root supplies and integrates a variety of technologies to reduce cost of ownership, enhance environmental integrity and improve performance and profitability for petroleum marketers and commercial fueling enterprises worldwide. Among its business lines are fuel dispensing and control; site and retail management; support services; and environmental compliance technologies.

Gilbarco Veeder-Root unites brands offered by Greensboro, N.C.-based Gilbarco Inc. and Simsbury, Conn.-based The Veeder-Root Co. Gilbarco is a global supplier of fuel dispensing equipment and fully integrated point-of-sale (POS) systems. Veeder-Root is a global supplier of automatic tank gauging, leak detection and fuel management systems, including Red Jacket submersible pumps.

Wawa operates more than 540 stores in Virginia, Maryland, Pennsylvania, New Jersey and Delaware.

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