Huck’s Goes to Gravitate for Supply and Dispatch

System leverages AI and automation
convenience store fueling technology
Photograph: Shutterstock

CARMI, Ill. — Huck's Convenience Stores is replacing its legacy supply optimization and dispatching software with Gravitate's Best Buy & Dispatch.

Martin & Bayley Inc.'s Huck's, a Midwest c-store chain with more than 120 locations, was searching for partnership opportunities that could enhance its supply and logistics operations and deliver a better experience for drivers, dispatchers and supply managers, the retailer said.

Huck's understands the need to improve productivity and internal decision-making processes to meet market demand in a competitive industry. Its operations vary in complexity and advancement and require reliable support from a software partner that leverages artificial intelligence (AI) and automation to deliver end-to-end results.

“Given the volatility we're facing with fuel supply and the driver shortage, I was looking for a solution to future-proof our business. Gravitate will help us make better supply decisions and increase the productivity of our drivers and dispatchers. The Gravitate team has a smart but simple solution, and they understand our business,” said Paulette Hosick, director of fuels for Carmi, Ill.-based Huck’s.

Gravitate applies AI and automation to the supply and logistics challenge and helps c-stores keep sites “wet” with the lowest possible laid-in cost of fuel. Gravitate uses the same technology to maximize the utilization of trucks and drivers.

Gravitate is a software company that provides AI-enabled collaboration and decision-support solutions in the refined fuels value chain for c-store operators, fuel wholesalers, distributors and refiners. Its software optimizes supply and logistics, reduces costs, automates processes and better engages customers, the company said.

In 1960, Bob Martin and Frank Bayley began opening Big John supermarkets in small southern Illinois towns and branched out to Kentucky and Tennessee. They opened their first convenience store, Huck's, in 1974 in Grayville, Ill.

Huck’s operates more than 120 locations in Illinois, Indiana, Missouri, Kentucky and Tennessee.

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