Kwik Trip Fuel Promotion Tied to 30th Anniversary of Its Credit Card

Includes one-time 30-cents-per-gallon fuel discount for rewards members
Fuel promotion at Kwik Trip
Image courtesy of Kwik Trip

Kwik Trip, the La Crosse, Wisconsin-based convenience-store chain, is tying a new fuel promotion to the 30th anniversary of its own credit card, the Kwik Card.

“As part of the celebration, we’re having specials throughout the month of June, including a one-time 30-cents-per-gallon fuel discount for all Kwik Rewards Plus card members,” the company said. “We’re also giving away an awesome canoe from Redfeather Outdoors, and you can earn one entry when purchasing fuel with Kwik Rewards+ or two entries when purchasing in-store.”

  • Kwik Trip is No. 12 on CSP’s 2024 Top 40 Update to the 2023 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2024 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.

When Kwik Card was released in 1994, there were only two types of cards, consumer and business, Kwik Trip said.

“They were one in the same with no Kwik Rewards, but there was a rebate program when you used the Kwik Card,” said Kwik Trip, which also has a baseball promotion running through the end of June.  “You would receive your 10% discount in the form of a rebate check that you in turn could use at Kwik Trip for all your gas and grocery needs.”

In 1994, Kwik Trip employed 3,083 co-workers and operated 250 stores—and the national average gas price was $1.11, the company said. Today, it employs more than 39,000 and has more than 850 stores in six states.

Kwik Trip was just named the best gas station brand in the United States for the fifth year in a row, according to the 2024 USA Today 10Best Readers’ Choice Awards. The family-owned company serves customers in Illinois, Iowa, Michigan, Minnesota, South Dakota and Wisconsin. Kwik Trip has about 850 locations and is one of the biggest independently held c-store chains in the country. It produces more than 80% of the products sold in its stores, supplied by its own bakery, commissary, dairy and distribution center.

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