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Maverik Leverages PriceAdvantage Software

Allows retailer to develop streamlined fuel pricing strategy

SALT LAKE CITY --Maverik Inc. has chosen fuel price management software company PriceAdvantage's solution to streamline their fuel price management at its 274 convenience stores located throughout 10 Intermountain West states. Maverik convenience stores

Maverik selected PriceAdvantage based on the software’s ability to allow Maverik fuel pricing analysts to conduct price research in each market to help increase volumes, retain margins and improve overall profits.

“Maverik recognized that they could not continue to depend upon manual fuel pricing processes to keep up with their planned growth, the competition and market fluctuations,” said Chip Stadjuhar, president and CEO of PriceAdvantage's parent company, Skyline Products. “Delayed price changes, even for just a few hours, can have significant impact on their bottom line. PriceAdvantage will incorporate Maverik’s pricing strategy so that they can quickly, and predictably, respond to market changes.

PriceAdvantage integrated with Maverik’s instances of PDI Enterprise and Radiant Systems, allowing the team to be up-and-running quickly. Additionally, the PriceAdvantage interface is incredibly intuitive and easy-to-use, which expedited user adoption.

“PriceAdvantage has not only streamlined our pricing strategy, but it allows us to take the manual tasks—such as changing the price on our POS (point of sale), pump and price signs—out of the hands of store employees,” said Sam Campbell, director of operations for Salt Lake City-based Maverik. “We can now price more stores faster and more strategically with the same number of fuel pricing analysts.”

PriceAdvantage's configurable solution allows fuel marketers to execute their fuel pricing strategy faster and more accurately by reducing manual processes and human errors, the company said. PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their specific business rules, automatically post new prices to their POS systems, fuel pumps and price signs and receive price change confirmation. PriceAdvantage is focused on fuel pricing software.

Colorado Springs, Colo.-based Skyline Products produces software solutions and electronic price and transportation signs.

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