Fuels

Memorial Day Travel Expected to Rebound

AAA’s travel forecast predicts 60% more travelers than last year
convenience store traffic
Photograph: Shutterstock

ORLANDO, Fla. — AAA Travel expects a significant rebound in the number of Americans planning to travel this Memorial Day holiday weekend. From May 27 through May 31, more than 37 million people are expected to travel 50 miles or more from home, an increase of 60% from last year when only 23 million traveled, the lowest on record since AAA began recording in 2000, it said.

The expected strong increase in demand from last year’s holiday, which fell during the early phase of the pandemic, still represents 13%—or nearly 6 million—fewer travelers than in 2019.

“As more people get the COVID-19 vaccine and consumer confidence grows, Americans are demonstrating a strong desire to travel this Memorial Day,” said Paula Twidale, senior vice president of AAA Travel. “This pent-up demand will result in a significant increase in Memorial Day travel, which is a strong indicator for summer, though we must all remember to continue taking important safety precautions.”

The actual number of holiday travelers could fluctuate approaching Memorial Day, AAA said. If there is an increase in reported cases attributed to new COVID-19 variants, some people may decide to stay home, while others may note the strong progress in vaccinations and make last-minute decisions to travel.

Another factor contributing to the expected increase in travel this holiday is the Centers for Disease Control and Prevention’s (CDC) recently updated guidance that fully vaccinated people can travel domestically at low risk to themselves, while taking proper precautions.

AAA Travel has noted significant recent increases in online traffic and bookings on AAA.com, particularly for hotels and car rentals, heading into the summer travel season. AAA booking data reveal that domestic travel and road trips remain the biggest drivers of travel recovery in the near term. Orlando and Las Vegas are top Memorial Day destinations this year, both for AAA Travel bookings and TripTik road trip searches.

With 34 million Americans planning Memorial Day road trips, auto travel is expected to increase 52% compared to 2020.  Nearly 12 million more Americans will travel by car this holiday than in 2020, though this is still 9% less than in 2019. More than 9 in 10 Memorial Day travelers will drive to their destinations, as many Americans continue to substitute road trips for travel via planes, trains and other modes of transportation.

“We don’t expect higher gas prices to deter motorists this holiday season as many Americans are eager to travel,” said Jeanette C. McGee, AAA spokesperson.  “We typically find when pump prices increase, travelers look for more free activities or eat out less while on vacation, but still take their planned trips.”

Want breaking news at your fingertips?

Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.

Related Content

Trending

More from our partners