Mobile Fueling Service Makes a Play for Sports Stadiums

Fuelster to provide fill-ups to fans at LA Kings and Los Angeles Dodgers games
Photograph: Shutterstock

LOS ANGELES — A mobile fueling service is carving a niche in the sporting events business with two new partnerships.

Fuelster, which was founded in 2017 in Los Angeles, delivers fuel direct to consumers through its mobile app. Consumers in the Los Angeles area can order a delivery of unleaded gasoline—87 octane regular, 91 octane premium or a 99 octane “racing” blend—or diesel, seven days a week from 6 a.m. to 11 p.m. Fuelster does not charge a delivery fee, and it says its prices are “competitive” to area gas stations.

In February, Fuelster forged its first sports partnership when it became the exclusive on-demand fuel delivery service for the Los Angeles Kings National Hockey League team. Fuelster partnered with AEG, a sports and live entertainment company that operates stadiums such as Los Angeles’ Staples Center—where the Los Angeles Kings, Clippers and Lakers play—to provide fuel to visitors and employees of the Staples Center and L.A. Live, a 4 million-square-foot sports and entertainment district that surrounds the stadium in downtown Los Angeles. Fuelster will fill up any parked vehicles at parking lots and structures operated by the Staples Center or L.A. Live. With the partnership, Fuelster will be part of pre-game Fan Fest experiences, as well as produce original content, social media and digital campaigns at Staples Center and L.A. Live.

In March, Fuelster signed a multiyear partnership with the Los Angeles Dodgers Major League Baseball team to become the exclusive mobile fuel delivery provider to fans visiting Dodger Stadium in Los Angeles. Fuelster will offer its services at all Dodgers’ home games, starting March 23 with the Freeway Series. Approximately 4 million people visit Dodger Stadium each year.

“Fuelster is committed to revolutionizing the retail gas industry, and we are honored to partner with the Dodgers, an iconic brand synonymous with the city of Los Angeles,” said Anita Siraki, co-founder and COO of Fuelster. “Fuelster is on the cutting edge of technology with LAFD-certified equipment and a dynamic scalable platform to service the marketplace’s strong desire for on-demand solutions. Our goal is for Dodger fans to never again have to stop for fuel on the way to and home from Dodger Stadium.”

Through the partnership, Fuelster will also get to promote its services on signage and digital media in Dodger Stadium.

Fuelster has been growing its customer base in Southern California over the past three years by forging partnerships with commercial properties and venues, as well as delivering fuel directly to consumers. It joins other California-based mobile fueling services such as San Mateo-based Booster Fuels, which delivers to fleets and consumers in the Los Angeles, San Francisco and Sacramento markets; Portland, Ore.; Seattle; Dallas and Austin, Texas; Nashville; and Washington, D.C.

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