Nouria Acquires Roberts Energy’s Branded Fuel Distributorship Business

Deal adds scale to wholesale network, expands footprint into new markets
Photograph courtesy of Nouria Energy

WORCESTER, Mass. — In an acquisition that adds scale to Nouria Energy Corp.’s wholesale fuel network and expands its geographic footprint and branded fuel distributorship business into the New York and Connecticut markets, Nouria has acquired the branded fuel distributorship business of Roberts Energy.

Also as part of the deal, Nouria’s transport business, J&S Oil, will become part of Springfield, Mass.-based Roberts Energy’s sister company, Brown Bear Transportation.

The transaction brings Nouria’s dealer network to more than 200 locations in New England and New York.

“We are grateful for the opportunity to provide our new wholesale customers with an exceptional level of support and superior service. We want to partner with our customers to help them tackle their business challenges and grow their business. I’m very pleased to welcome our new dealers to the Nouria family,” said Tony El-Nemr, president and CEO of Nouria.

“The acquisition of the branded fuel business comes at a time when Nouria is solidly positioned for substantial growth,” he said. “This deal enhances our business profile with added revenue diversification and profit streams backed by strong c-store operations and an industry-best car wash network.”

Roberts Energy is a supplier of motor fuels and heating fuels for commercial end-users, wholesale customers and unbranded retailers. Roberts Energy specializes in helping customers manage fuel costs through risk management products, inventory management and equipment and technology solutions. Roberts Energy has been supplying fuel to businesses for more than 90 years.

  • Nouria is No. 58 on CSP’s  2020 Top 202 ranking of c-store chains by number of retail outlets.

Founded in 1989, Nouria Energy is one of New England’s largest family-owned and -operated convenience store and fuel retailers. The company owns 150 c-stores in five New England states; 123 are company operated. The company supplies fuel to more than 200 commission, leased and open dealers through its wholesale fuel arm. The wholesale division offers its customers a lineup of fuel brands: Shell, Mobil, Irving, Gulf, Valero, CITGO, Phillips 66 and Sunoco branded fuels, as well as unbranded fuel. Nouria also owns and operates 52 car wash locations, most of which operate under its Golden Nozzle brand.

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