Fuels

Parkland USA Lights Up With Skyline

Retailer updates fuel pricing technology, signage
convenience store fuel pricing software signage
Image courtesy of Parkland USA

CALGARY, Alberta — Parkland USA, a division of Parkland Corp., is turning to PriceAdvantage for fuel pricing and Skyline Products for signage. Parkland USA expects to use PriceAdvantage software and Skyline Price Signs across its network of more than 200 retail locations in the United States.

  • Parkland USA is No. 37 on CSP’s 2022 Top 202 ranking of U.S. convenience-store chains by store count.

PriceAdvantage’s technology will gives Parkland USA strategic insight into each store’s local fuel pricing market with the ability to make automated price changes, with price change confirmation, directly to the store’s point of sale systems, pumps and price signs.

“The integration of PriceAdvantage software and Skyline’s fuel price signs takes the guesswork out of market insight and rolling out on-demand changes to all pricing touchpoints. By helping Parkland make strategic, up-to-the-minute pricing decisions, they can be responsive to evolving demands with peace of mind that changes are rapid and accurate,” said Chip Stadjuhar, CEO of Skyline Products.

“With the current fluctuations in fuel costs, supply, and demand it’s more important than ever to have a responsive and accurate retail fuel pricing platform,” said Jay Erickson, COO of Parkland USA. “PriceAdvantage’s proven technology will enable us to be agile with our pricing, which will help strengthen our business and ensure our customers continue to benefit from competitive prices.”

Added diagnostic capabilities to Skyline’s price signs provides detailed remote troubleshooting data to reduce potential downtime, efficiently pinpoint issues and lower the lifetime cost of ownership.

PriceAdvantage, a division of Skyline Products, allows fuel marketers to execute their unique fuel pricing strategy. Skyline Products, based in Colorado Springs, Colo., helps convenience stores and fuel retailers differentiate themselves and increase automotive traffic through electronic LED and scroll price signs.

Parkland Corp., based in Calgary, Alberta, serves more than one million customers per day across Canada, the United States, the Caribbean region and Central and South America. Under Charleston, S.C.-based Parkland USA, Parkland has operations in 13 mostly Western states, with more than 200 c-stores. In late 2020, Parkland USA acquired the license for the exclusive use of the On the Run brand in most of the United States.

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