Shell Launches ‘The Giving Pump’

Brand offers consumers opportunity to fill up at designated dispensers to help community
shell giving pump
Image courtesy of Shell

HOUSTON — Shell Oil Co. has launched “The Giving Pump” at gas stations across the United States as part of its Force for Good initiative to drive positive change in local communities by giving back. Through Sept. 30, a portion of the purchases made by consumers who use the designated pump at select Shell stations will support local children’s charities.

More than 2,900 Shell stations in 45 states are participating in this two-month initiative.

The Giving Pump will be specially marked with colorful signage to inspire consumers to fuel up and support a range of children’s focused nonprofits, including schools, literacy programs, hospitals, youth food pantries and more.

“Shell is excited to help local communities all over the U.S. with this initiative and we encourage our customers to choose ‘The Giving Pump’ on their next fill up to help us fuel the future of your local community,” said Shannon Bryan, manager of brand and communications for Shell Retail US.

Since launching Force For Good, Shell has highlighted the effect Shell wholesalers have in the communities in which they operate, going beyond fuel quality and loyalty. Shell wholesalers have continued to be a Force For Good in local communities through initiatives like raising $1.1 million for the Leukemia and Lymphoma Society, raising $4.3 million for Boys and Girls Club of Kennewick and more.

Houston-based Shell Oil is an affiliate of Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the United States, Shell operates more than 14,000 Shell-branded stations in all 50 states.

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