Shell Pumped Up

Tops branded fuel sales for first quarter; Wawa "efficiency king"

WALL, N.J. -- Shell-branded sites pumped more gasoline than any other brand in the first quarter, according to the Oil Price Information Service (OPIS).

In its analysis of first-quarter retail data, OPIS reported that Houston-based Shell's national market share of 15.07% was more than double second place, London-based BP, which scored 7.2% of all sales. Despite the No. 1 finish, Shell saw its market share fall from 15.34% in the first quarter of 2011, according to Fred Rozell, OPIS retail pricing director.

In all, the top 10 fuel brands saw market share drop from 58.7% last year to 56.7% this year.

In other findings, OPIS reported the following:

  • Wawa Inc., Wawa, Pa., was "the efficiency king" with a market share of 1.66% and an outlet share of just .28%.
  • Chevron, San Ramon, Calif., priced its pumps at the highest premium when compared to its direct competitors in the first quarter.
  • In New England, Mobil had the largest market share with 21.3% of the volume, a drop of 2.03% from the first quarter of 2011.

Wall, N.J.-based OPIS provides retailers with market share information about their chains, outlet share, efficiency scores and average price differentials with comparisons to the previous quarter and year-ago quarter. Data can be retrieved nationwide, by regions, state, metro or county level.

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