Fuels

Sweet Spot?

Retailers playing margin catchup after Katrina spikes

WASHINGTON -- Motorists may appreciate the recent decline in fuel prices, but not as much as gas station owners do, according to the Associated Press.

When pump prices skyrocketed after Hurricane Katrina, gasoline retailers were caught in an uncomfortable paradoxthey were accused of gouging at the same time their profits were being squeezed by runaway costs at the wholesale level. Now the reverse is true. The outrage from consumers and Congress has died down just as stations around the country are reaping some of their best returns at the pump in years [image-nocss] by passing along huge savings at the wholesale level as slowly as possible.

We just had a two-week period there with our best margins in two years, said Bill Douglass, who sells Exxon- and Mobil-branded gasoline at 14 locations around Dallas and distributes fuel to 165 others.

Douglass and other retailers are benefiting from the fact that the spread between wholesale and retail prices is almost twice its normal size. Since the beginning of September, wholesale prices have fallen by more than 40%, while retail prices have come down just 11%, AP said, citing U.S. Department of Energy statistics.

Nationwide, the average gross profit margin at the pump was 37.2 cents per gallon for the week ending October 17, compared with 7.9 cents per gallon a year earlier, according to the Oil Price Information Service (OPIS), Wall, N.J. OPIS said this sweet spot for retailers would only last another week or two.

The lagging decline in retail prices is not accidental and the industry is not apologetic about it. It's important to do some catching up, Douglass said, because after Katrina, when wholesale prices spiked, many retailersparticularly those selling unbranded gasolinelost money on every $3 gallon of gasoline they sold.

Retailers said the real windfall is being collected in other segments of the industry. Integrated oil companies such as ExxonMobil, Chevron and BP, which extract oil from the ground, refine it into gasoline, diesel and heating oil and then sell these fuels on the wholesale market, are making big profits now. And while these companies also sell fuel at the retail level, that is a small and shrinking segment of their business. Of all the places to buy gasoline in the United States, less than 10% are owned by companies that produce or refine oil, according to the Energy Department. That is down 50% from 1998, reflecting an effort to shed these less-profitable assets.

ExxonMobil, the world's largest publicly traded oil company, is expected next week to report an $8.9 billion third-quarter profit, a 56% increase from the year before. Similarly soaring profits are forecast for its rivals.

That is where the money is going, said Don Stephenson, president of Cary, N.C.-based Cary Oil Co., which owns 11 gas stations and distributes fuel to hundreds of others.

John Felmy, chief economist of the American Petroleum Institute (API), a trade group that represents major oil companies, said retailers were pointing the finger elsewhere because nobody wants to be the villain in the story. This is a cyclical business and so there is always someone in the supply chain who wins and someone who loses.

The Energy Department estimates the revenue from a gallon of regular gasoline usually gets split this way:

50% to the producer of the crude oil. 27% to the refiner that turned it into gasoline. 15% to taxes charged by federal, state and local governments. 8% to the companies that distribute and sell the gasoline.

The retailers' share is the smallest component of what customers pay for gas, but they are the ones that are under the spotlight and take the most heat, whether prices are rising or declining, said Jeff Lenard, spokesperson for the National Association of Convenience Stores (NACS).

Over the course of a year, gasoline retailers average gross profit margins of 10 cents to 12 cents per gallon. But in recent weeks, some have earned quadruple that amount, Lenard said.

The average retail price of regular unleaded gasoline is $2.73 per gallon nationwide, while wholesale prices per-gallon range from $1.60 on the Gulf Coast to $1.75 on the West Coast.

This weekend, gasoline retailers are probably going to have the best margins they've had all year, said OPIS oil analyst Tom Kloza. Yet people aren't going to be particularly ticked off because they'll figure Hey, I only paid $2.50'.

One reason pump prices may be falling more slowly than normal is that many retailers are on allocations, meaning they can only purchase a limited amount of fuel every day because of tight supplies in the aftermath of back-to-back hurricanes. Under these circumstances, station owners said they risk running out of fuel if they drop their prices too low and penny-pinching motorists line up at their pumps.

The good news for motorists is that pump prices are likely to head even lower in the weeks ahead based on current trends. Kloza said he expects to see retail prices below $2 a gallon in some markets by the end of this year, even though the nationwide average is not likely to fall below $2.25 a gallon. And by then, retailers' profit margins will be back to normal.

The joke in our industry, said Stephenson, is that when business is good, it's going to turn bad, and when it's bad it's going to turn good. I just can't tell you when.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

General Merchandise/HBC

How Convenience Stores Can Prepare for Summer Travel Season

Vacationers more likely to spend more for premium, unique products, Lil’ Drug Store director says

Trending

More from our partners