SAN ANTONIO -- VP Racing Fuels has announced a five-year partnership with WC Vision for VP to be the official fuel supplier for the Pirelli World Challenge. Starting with the 2015 season, all series race cars across all classes will run on VP Racing Fuels.
The agreement, which runs through the 2019 season, includes a number of partner marketing elements including the VP Racing Fuels "Hard Charger" Award to be presented to the driver who gains the most positions during each race and the VP Racing Fuels "Acceleration Cone," an element that will be mentioned by series commentators during each race broadcast. Also, all series races will use VP Racing Fuels branded checkered flags.
"After working with Scott Bove over the last couple of years to accomplish this, we're thrilled to begin a five-year partnership with such a fast-growing, progressive series," said Bruce Hendel, director of consumer product sales for VP Racing Fuels. "With production-based cars running VP's street performance fuels, the Pirelli World Challenge Championship Series provides a great platform for promoting our retail VP-branded gas stations and convenience stores, as well as our Madditives line of performance chemicals."
WC Vision president and CEO Scott Bove said, that the agreement is "a true partnership, with us pulling together to promote both of our brands and not just [as] a supplier arrangement."
VP Racing Fuels is a leader in race fuel technology, fueling champions in all forms of motorsport on land, sea and air since 1975. In addition to Pirelli World Challenge, VP is the official racing fuel of Tudor United SportsCar Championship, AMA Supercross, World of Outlaws Sprint Cars, TORC-The Off Road Championship, NHRA Championship Drag Racing and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
In other company news, VP said it is marking Breast Cancer Awareness Month by doubling the amount of money it donates with each sale of its pink VP Motorsport Container. It created the pink containers in 2012 to support the cause; since then, it has donated a portion of the proceeds from each sale throughout the year to the Prevent Cancer Foundation, but double the amount during each October.
"Our pink Motorsport Container has resonated with many people inside and outside the racing community," said Alan Cerwick, president of San Antonio-based VP Racing Fuels. "So many people are touched by this disease, including those in the extended VP Racing Fuels family. To do our part, we're committed to raising money for the Prevent Cancer Foundation in support of its cancer prevention research, education and community outreach programs."
As part of VP Racing's retail branding program, gas stations and convenience stores across the country are branding as VP Racing Fuels, with each providing distribution for VP's other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2-cylce and 4-cycle outdoor power equipment; VP Madditive performance chemicals; and VP/PowerMaster hobby fuels for radio-controlled racing.
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