SAN ANTONIO -- VP Racing Fuels recently rolled out a new support program targeted at racers across the entire spectrum of motorsports in the United States. The VP Racing Fuels Elite Program helps celebrate the company’s 40th anniversary this year by recognizing the thousands of racers past and present whose loyal support helps VP.
In addition to a Racer Support Kit including VP apparel and other materials, eligible racers initially will receive 40% off the purchase of any VP Racing Lubricant product as well as free shipping. The company will make similar deep discounts on other VP product lines available to registered racers on a periodic basis.
“We’re excited to launch this program in support of the many racers who have come to rely on VP Racing Fuels for maximum power and performance,” said Chris Wall, San Antonio-based VP’s chief marketing officer. “It requires hard work to succeed on the track, and we look forward to recognizing and supporting racers who have moved to the front of the pack through their dedication and persistence.”
VP Racing Lubricants, a new product line recently introduced by VP, includes a family of fully synthetic racing oils as well as an engine break-in oil.
“These lubricants provide exceptional performance at a very cost-effective price,” said Steve Burns, VP’s director of research and development. “Tested in the lab, on the dyno and at the track, racers will find them to be best-in-class at an economical price point. And they can be confident each of our lubricants incorporates the same leading technology and passion for performance that we bring to our world-leading race fuels.”
VP Racing Oils are for racing use only and include 10w40, 5w30 and 15w50 blends engineered specifically for racing or high performance, closed course applications and are incompatible with catalytic converters found in most street cars. VP Racing Break-In Engine Oil (10w40) is formulated to provide ultimate protection for cams and valvetrain during the initial break-in phase by allowing a newly machined engine to properly finish seating and mating of machined parts.
VP has fueled champions in every form of motorsport on land, sea and air since 1975. VP is the official racing fuel of Tudor United SportsCar Championship, AMA Supercross, TORC: The Off Road Championship, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the United States are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for two-cycle and four-cycle outdoor power equipment; VP Madditive performance chemicals; VP PowerWash and more. VP also markets VP PowerMaster hobby fuels for radio-controlled (R/C) racing.
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