DES MOINES, Iowa — Convenience-store retailer Yesway is offering free gasoline for a year, along with thousands of other prizes, to promote its Yesway Rewards loyalty program.
From May 1 to June 25, any transaction involving a Yesway Rewards card enters members into the Yesway Super-Swipes, in which they can win more than 100 “free for a year” prizes from brands such as Hershey’s, Hostess and Red Bull. Yesway will award these on a weekly basis. The promotion also includes more than 4,000 instant prizes, such as Yesway private-label bottled water and candy, foodservice items and fuel discounts. Instant prizes will appear as rewards on the winner’s Yesway Rewards account and be valid for 30 days.
Ten first-prize winners will receive a 50-cent-per-gallon (CPG) discount on gasoline for a year, while one grand-prize winner will get free gasoline for a year, or up to a $1,500 value. Winners will be selected at the end of the Yesway Super-Swipes, on or around June 26.
“We are excited to partner with our key suppliers to offer our customers the chance to win thousands of terrific prizes with Yesway Super-Swipes,” said Derek Gaskins, senior vice president of merchandising and procurement for Yesway, West Des Moines, Iowa. “The promotion is a great way to further engage customers in our award-winning Yesway Rewards customer loyalty program during the peak summer selling season.”
Yesway Rewards uses Paytronix’s customer engagement platform and frequently features joint promotions with major supplier vendors such as Altria, Red Bull, Coca-Cola and Frito-Lay.
BW Gas & Convenience, dba Yesway, ranked No. 82 in CSP's2018 Top 202 list of the largest c-store chains in the U.S. The chain currently consists of 150 stores in Iowa, Kansas, Missouri, Oklahoma, Texas, South Dakota, Wyoming, Nebraska and New Mexico.