General Merchandise

3 7-Eleven Private-Label Products Receive Awards

7-Select items recognized include gourmet snack trio, French macarons

IRVING, Texas — The Private Label Manufacturers Association recently awarded 7-Eleven Inc. its highest honors with three 2019 Salute to Excellence awards for 7-Select branded products.

The winning products were:

  • 7-Select Gourmet Snack Trio: Genoa salami, provolone cheese and olives: This pack has become one of the best-selling fast-food items at participating 7-Eleven c-stores, according to the company. It is also available with pepperoni, mozzarella and breadsticks.
  • 7-Select French Macarons: Vanilla and raspberry: The macarons are sourced from Belgium and come in vanilla and raspberry or chocolate and pistachio.
  • 7-Select Fresa Paleta: Strawberry fruit and cream frozen bar: The Mexican-style frozen treats are made with real fruit and cane sugar. Both the strawberry and coconut varieties are certified kosher.

This year’s competition had 750 product submissions with more than 60 retailers represented. The private-brand food and beverage entries are reviewed for concept, packaging, taste and value for money.

"Since you can only get 7-Select items at 7-Eleven, we try to create products that are so delicious and unique that they bring customers back to our stores because they can't find anything like it anywhere else," said Tim Cogil, 7-Eleven senior director of private brands. "In every category, our private brands really set us apart from the competition."

Judges for the awards are selected based on experience with product concepts, packaging, quality, product performance, supply-chain management and retail marketing and merchandising. Judge panels include consumer representation.

7-Select products have won 28 awards for product innovation, quality and package design. The Irving, Texas-based chain’s private-brand product lineup includes hundreds of items across all categories from sea salt caramels to Yosemite Road Vineyards Pink Moscato.

7-Eleven Inc. operates, franchises or licenses more than 69,000 convenience stores in 17 countries, including about 9,100 in the United States. The chain was No. 1 on CSP’s 2019 Top 202 ranking of c-store chains by total number of company-owned retail units.

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