Big is a hot word today: think big, go big, win big. But sometimes a small business-style approach is what yields the best results.
It’s true: Big chains have many advantages. But what is it about small businesses that consumers find so welcoming and trustworthy? Check out these five tips to leverage a small-business mindset—and to win big in the process.
Think Specialized and Local
One of the best things about being a small business is not being beholden to certain products. Break free of those chains by thinking outside the box. Reach out to local vendors and offer unique, one-of-a-kind products for your customers. Keep some best-sellers on hand, but vary other specialized offerings to stay fresh and new.
Get Out and Meet People
Integrate yourself into the local community. By attending area events and helping to champion important local causes, you not only tap into an amazing networking opportunity but also build a firm foundation of trust with customers.
Provide Incentives
Offer fun and engaging opportunities for your customers. From enticing sales and seasonal offerings to pop-up booths and sidewalk sales, tap into the small business mindset of freedom (and flexibility) to drum up excitement and boost sales.
Create Brand Awareness
Social media and blogging are two ways to get the word out—and two great ways to personalize your interactions and make consumers feel that you’re speaking directly to them. Post pictures of your stores and products, chat with customers, feature superstar employees and customers, run contests and even create a personalized hashtag. The more your business is out there, the more consumers will interact with you.
Provide the Best Customer Service
Take back control of your hiring process and staff and seek out employees that really care about your goals and visions. Train them on best practices and ways to connect and build relationships with customers, as well as positive (and effective) problem-solving methods. By trusting and empowering your employees, they’ll gain the confidence and clarity they need to create a welcoming and well-oiled atmosphere.
This post is sponsored by GasBuddy