The study, which analyzed consumers’ purchase consideration scores every month in 2017, highlights November as the peak, when 22% of patrons said they’d consider Casey’s for their next grocery outing. This marks a 7% bump from January, which saw the c-store brand’s lowest score.
The spike in purchase consideration may result from the fact that 68% of current and former Casey’s customers say they often snack between meals, compared to 64% of the general public, according to YouGov. Since c-stores are a major snack provider, it’s possible that increased snacking swayed patrons to Casey’s over competing grocery brands, the report said.
New York-based YouGov BrandIndex interviews more than 2.5 million consumers worldwide per year to track brands’ public perceptions. It operates at the national and international levels, allowing consumers to track brand perception in just one country, compare across multiple countries or monitor a global picture.