General Merchandise/HBC

Circle K Stores to Stock Swago

Florida, Arizona locations adding individual-use cologne wipes

MIAMI -- Swago LLC, a developer, manufacturer and marketer of individual-use cologne wipes, has announced the company's flagship product, Swago Cologne Wipes for Men is available in two U.S. regions of Circle K convenience stores.

Swago cologne (CSP Daily News / Convenience Stores / Gas Stations)

Starting in April, consumers in Florida and Arizona can purchase and apply fragrance when they are away from their homes.

For those needing to smell better on-the-go, the Swago cologne wipes will be readily available in value-priced four-packs at 400 Florida Circle K locations as well as 175 Circle K stores in Arizona, the company said.

"The fragrance category is a viable part of our business, especially for the males,” said Frederick Keith, national director of sales for W.L. Petrey Wholesale, Montgomery, Ala. “We expect positive results with the new Swago line.”

Marc Lewin, Swago's co-founder and top executive, said, “This is a significant deal for us. Our new relationship with Petrey Wholesale and Circle K not only puts our products in the hands of our target demographic, but is also the first step in our anticipated nationwide rollout. The partnership with W.L. Petrey Wholesale gives Swago the platform to grow its footprint to thousands of stores nationwide.

Circle K is a subsidiary of Alimentation Couche-Tard Inc., based in Laval, Quebec.

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