General Merchandise

Frito-Lay, Quaker Launch Cheetos Mac 'n Cheese

New pasta staple a mashup with snack-aisle favorite
Photograph courtesy of Frito-Lay

PLANO, Texas — Frito-Lay North America s is rolling out the Cheetos brand's newest product, Cheetos Mac 'n Cheese.

Cheetos Mac 'n Cheese comes in three varieties: Bold & Cheesy, Flamin' Hot and Cheesy Jalapeño. Made with authentic Cheetos seasoning, the corkscrew pasta noodles are inspired by mascot Chester Cheetah's tail.

“We've seen incredible culinary creativity from our Cheetos fans through the years, taking our product and using as an actual ingredient in recipes—whether at restaurants, or now more than ever, at home,” said Rachel Ferdinando, senior vice president and chief marketing officer for Frito-Lay North America. “Cheetos Mac 'n Cheese borrows that culinary inspiration to provide a mischievous mashup of an ordinary fan favorite. We're putting our orange-dusted fingerprints on an at-home staple at a time when home mealtime occasions are on the rise.”

Cheetos Mac 'n Cheese is the newest innovation from both divisions of PepsiCo Foods North America—Frito-Lay North America and Quaker Foods North America, which manages the Pasta Roni brand.

“This one-of-a-kind innovation leverages the strength of our brands to hack into a household staple and take it to the next level with unique flavor experiences only Cheetos can provide,” said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, Chicago. “We look forward to bringing our passionate consumers the same Cheetos taste in a brand new way.”

Beginning August 8, fans can pick up Cheetos Mac 'n Cheese in single box and cup format at Walmart stores nationally or online for a suggested retail price of 98 cents. It will be available at other retailers, including convenience stores, nationwide in 2021.

Frito-Lay North America, Plano, Texas, is the $17 billion convenient foods division of PepsiCo Inc.

Purchase, N.Y.-based PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a variety of foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

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