CHICAGO —Private-label products are in a renaissance period. Eighty-five percent of U.S. consumers purchase private-label brands, and 66% said that if they like a retailer, they generally assume they will also have good store-brand products, according to recent data from Kantar Consulting, London.
One brand innovating its private-label offering is drugstore leader Walgreens. The company recently hosted a showcase of its private-label selection, which took place at a loft apartment in Chicago’s Loop neighborhood. Walgreens featured its flagship proprietary brands, including Nice, Complete Home and Pet Shoppe.
Here’s a look at Deerfield, Ill.-based Walgreens’ private-label offerings by product category …
Walgreens’ private-label food and beverage items are part of its Nice product line. There are roughly a dozen snacks and candies in this portfolio, including jelly beans, Starlight Mints, Spearmint Leaves, Circus Peanuts, Spice Drops, Lollipops, Licorice and ready-to-eat popcorn. All of Walgreens’ Nice products are free of partially hydrogenated oils, trans fats, artificial colors, preservatives and high fructose corn syrup.
Walgreens’ private-label food products include frozen meat-based meals such as cheeseburgers and chicken wings. The company even had chefs cooking new Nice-branded food products at the party, including chicken and waffles and flatbreads.
But the food itself wasn’t the only private-label display in the kitchen. Walgreens also showcased its private-label food additives, such as olive oil, honey and baking soda.
Pet products—seen in Walgreens’ Pet Shoppe brand—are some of the company’s largest private-label offerings. The company has nearly 70 of its own branded pet products, ranging from treats and collars to beds and grooming items.
Walgreens offers its own line of cosmetics and facial cleansers, including makeup and nail polish removers, nail files, lipstick and eye shadow.
A trip to the restroom during the party was also a chance to see Walgreens’ private-label toiletries: toilet paper, flushable wipes, tissue paper, shampoo and body wash.
Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.
CSP’s Top 202 details the largest chains in the convenience-store industry and the biggest M&A stories of the past year. Welcome to a deep dive into the c-store landscape.
Category sales performance in Beverages, Candy, General Merchandise, Packaged Food/Foodservice and Snacks.
The industry’s largest distributors by sales volume
Corporate retail news affecting the convenience-store industry
The latest information on products and trends in the convenience-store and foodservice industries.
Peek inside new convenience stores to uncover the best in retail store design across North America.