CHICAGO —Private-label products are in a renaissance period. Eighty-five percent of U.S. consumers purchase private-label brands, and 66% said that if they like a retailer, they generally assume they will also have good store-brand products, according to recent data from Kantar Consulting, London.
One brand innovating its private-label offering is drugstore leader Walgreens. The company recently hosted a showcase of its private-label selection, which took place at a loft apartment in Chicago’s Loop neighborhood. Walgreens featured its flagship proprietary brands, including Nice, Complete Home and Pet Shoppe.
Here’s a look at Deerfield, Ill.-based Walgreens’ private-label offerings by product category …
Snacks and candy
Walgreens’ private-label food and beverage items are part of its Nice product line. There are roughly a dozen snacks and candies in this portfolio, including jelly beans, Starlight Mints, Spearmint Leaves, Circus Peanuts, Spice Drops, Lollipops, Licorice and ready-to-eat popcorn. All of Walgreens’ Nice products are free of partially hydrogenated oils, trans fats, artificial colors, preservatives and high fructose corn syrup.
Walgreens’ private-label food products include frozen meat-based meals such as cheeseburgers and chicken wings. The company even had chefs cooking new Nice-branded food products at the party, including chicken and waffles and flatbreads.
But the food itself wasn’t the only private-label display in the kitchen. Walgreens also showcased its private-label food additives, such as olive oil, honey and baking soda.