General Merchandise/HBC

Lil' Drug Store Names Matrix Brokerage 2017 Broker of the Year

Company honored for successful sales and support for private-label HBC items

CEDAR RAPIDS, Iowa -- Lil' Drug Store Products Inc. has named Matrix Brokerage, Chapel Hill, N.C., as its Broker of the Year. Lil’ Drug Store honored the company for its successful sales results, which it achieved through quality customer relationships with convenience-channel wholesalers and retailers.

Matrix Brokerage also gained distribution for new products in Lil’ Drug’s Product Value Line such as private-label health and beauty care (HBC) items.

This marks Matrix’s second Broker of the Year award in the past three years. The company received the honor in 2016 for its 2015 campaign.

“We are proud and honored to have a great partner like Matrix Brokerage representing our company,” said Paul Rossberger, vice president of sales for Lil’ Drug Store. “They are second to none at launching new products while growing our core business in the convenience channel. Matrix has proactively shared creative growth ideas and works diligently to make Lil’ Drug Store a top priority in every opportunity possible.”

Matrix Brokerage is a food broker covering the convenience-store, grocery, mass-merchandise, dollar-store and distributor channels for the southern United States, including full market coverage of Virginia, Tennessee, Georgia, North Carolina and South Carolina.

Cedar Rapids, Iowa-based Lil’ Drug Store is a leading supplier of HBC, automotive and snack products in the convenience-store channel. The company is the sole marketer of brands such as Rolaids, Ricola, Carmex, Allegra, Rayovac, Opti-Free PureMoist, Systane Ultra, Harvest Snaps, Sensible Foods and Popchips.

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