CEDAR RAPIDS, Iowa -- Lil' Drug Store Products Inc., known for its health and beauty care offering in the convenience, grocery, drug, and mass market retailing sectors, has named a new leadership team that will spearhead implementation of an enhanced vision for the convenience retailing sector. Lil' Drug Store Products has promoted three experienced retailing professionals in its Convenience Division: Doug Steffen, senior director of national accounts; Greg Moore, senior director of convenience sales; and April Elsinger, director of convenience marketing.
Steffen, Moore [image-nocss] and Elsinger each have several years of high-profile sales and marketing expertise with Lil' Drug Store Products. They will work together to expand the company's convenience retailing leadership by broadening its array of products and services in ways that create opportunities for new, incremental sales and profitability growth for supplier and retail partners. Lil' Drug Store Products' Convenience Division offers more than 250 on-the-go health and beauty, general merchandise and automotive accessories sold in more than 125,000 convenience and hospitality retailer locations throughout the United States.
"This new leadership team reflects our dedication to the convenience industry," said Paul Rossberger, vice president of convenience sales and marketing. "It's summed up in a simple, powerful statement: 'We Make Convenience Convenient.' For 35 years our company has made it easy for retailers to supply and merchandise their stores. Now we're sharpening the focus of that commitment by adding innovative new product categories, providing even more resources for full customer support, and exceeding our retailer partners' performance goals."
He added, "Our new leadership team understands the uniqueness of the convenience store class of trade and is committed to further identifying and exceeding the expectations of our industry partners. We have built our strong position in the convenience retailing channel by conveniently meeting consumers' needs where they live and work."
Steffen will work to maintain and expand supply and sales/distribution relationships and develop new business strategies to advance collaboration with some of the largest convenience retailers in the U.S. Moore's emphasis will be to lead the regional sales force in working to optimize sales across all business lines while continuing to build long-lasting relationships with the company's customer base. Elsinger will focus on helping the convenience industry adapt to the constantly changing retail environment through development of new ways to meet retailer and consumer needs.
Lil' Drug Store Products began in 1974 with the idea of making over-the-counter health and beauty care products available to consumers in easy-to-use, trial-size packages. It is a privately held company based in Cedar Rapids, Iowa. The company's over-the-counter drug products, health care and beauty items and general merchandise are distributed to food, drug, mass merchandise, discount and c-stores throughout the United States and in more than 33 countries.
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