General Merchandise

Newbould Joins Impact 21

Former TravelCenters of America executive will serve as strategist
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LEXINGTON, Ky. — Tom Newbould, formerly a senior vice president at TravelCenters of America, has joined retail consulting, analytics and services company Impact 21 as senior principal consultant. He will serve as a strategist, offering thought leadership and insights for programs and market differentiation, competitive advantage and go-to-market strategies using Impact 21's methodologies and toolsets.

Newbould brings a depth of knowledge and expertise, as well as a successful track record in retail and fuels marketing, category management, merchandising, operations and warehouse and distribution, the company said.

"We've worked with Tom for over 17 years and watched him drive improvements and change across the organization" said Lisa Biggs, Impact 21's president. "Tom has extensive experience in the c-store, travel center and truckstop industries and is known for being a high-impact, enterprising, focused leader. His success is achieved by applying his natural ability to build new business and forge loyalty from customers, vendors and business partners."

Newbould has spent 32 years in the petroleum and convenience industry, most recently as senior vice president of retail marketing, warehousing, and retail services at Westlake, Ohio-based TravelCenters of America. He also was with BP for five years as a merchandising manager and consultant. Throughout his career, he has led various initiatives across several disciplines—leading acquisitions and divestitures, warehouse expansions and distribution coast to coast, negotiating and managing relationship with grocery, consumer packaged goods (CPG) suppliers and all major oil companies for branded and unbranded fuel offerings. Newbould led a number of enterprise solution deployments including SAP backoffice, SAP CAR/HANA, SAP warehouse, point-of-sale (POS) systems for gasoline and commercial diesel, loyalty programs and JDA space planning.

"The Impact 21 team is highly respected in c-store and retail spaces. We're like-minded in how we can help companies thrive, even in tough times. It's a true privilege to be part of this team, and I'm looking forward to helping clients for years to come," said Newbould.

He has been an industry advocate as an advisory board member of the Convenience Retailing University for many years, and a presenter and facilitator at various NACS and NATSO events.

Lexington, Ky.-based Impact 21 was founded in 1998 by industry experts and former retailers Lesley Saitta and Lisa Biggs.

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