CAROL STREAM, Ill. -- Saverino & Associates, Total Convenience Marketing and KC Krafts--three regional convenience industry brokers--have come together to form a sales network to bring a "new way of doing business in the convenience store channel," they have announced.
The National Alliance Network will offer national sales coverage via regional sales support.
The three companies have all developed local markets within the United States, and they have decided to come together as a network to offer regional sales coverage similar to national brokerages, with local knowledge of their perspective markets.
Each of the brokerage companies has been established for more than 19 years.
The geography will be split into three coverage zones. Each headquarters office will function separately, but communication will flow through one office, they said, for ease of day-to-day business.
The three companies have carved out a niche business of selling foodservice programs within convenience store channel.
Carol Stream, Ill.-based Saverino & Associates will cover the Midwest--Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin.
Frank Saverino Jr., executive vice president, has lead this team from the company's early years.
Total Convenience Marketing (TCM), based in Humble, Texas, will cover the East, South and Southeast--Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Vermont, Virginia and West Virginia.
Steve Bub has led the TCM team since 2005.
Vancouver, Wash-based KC Krafts will cover the West--Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming.
Larry D. Van Aalst leads the KC Krafts team.
Their coverage includes approximately 149,200 convenience stores and 1,000 distributors, they said, with 90 direct sales people and 30 divisional sales offices.