CINCINNATI -- Over-the-counter medicine brand Vicks has debuted its newest sleep-aid product, ZzzQuil Pure Zzzs Melatonin Gummies, now available online and at retailers nationwide.
A spinoff of Vicks’ ZzzQuil, the Pure Zzzs Melatonin Gummies contain a mixture of lavender, chamomile, valerian root and lemon balm. These gummies are drug-free, vegan and free of artificial flavors, gluten, lactose and gelatin; the specific level of melatonin aims to help consumers fall asleep naturally and wake up without morning grogginess, the company said.
“There is no one-size-fits-all approach to overcome sleeplessness,” said Phil McWaters, brand franchise director for North America Vicks. “Since consumers have different needs at different times, we are constantly looking for ways to offer real sleep innovations to meet a variety of those needs. Vicks ZzzQuil Pure Zzzs Melatonin Gummies are meant to answer the need for a drug-free option that helps people fall asleep naturally and wake refreshed.”
More Innovation
Pure Zzzs Melatonin Gummies aren’t Vicks’ only new-product release. The company has also introduced its new Pure Zzzs Soothing Aromatherapy Balm, a blend of essential oils with lavender and chamomile scents meant to help consumers unwind around bedtime. The balm is medicine- and paraben-free.
These additions to Vicks’ product line look to continue the company’s consumer appeal. In September 2016, Vicks’ Nyquil was rated one of the most trusted brands in that year’s Reader’s Digest Trusted Brand Survey, which found that 78% of survey participants said they’d choose a brand that’s been identified as more trustworthy than a different brand with equal quality and price.
Vicks is an over-the-counter-medicine brand specializing in cold and flu remedies. Besides the Pure Zzzs Melatonin Gummies and Soothing Aromatherapy Balm, its products include NyQuil, DayQuil, VapoRub and Sinex. The company is owned by Cincinnati-based multinational manufacturer Procter & Gamble.
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