General Merchandise

VitaminEnergy Appoints New President of Sales

Meguiar previously was with 5-Hour Energy
vitaminenergy energy shots
Photograph courtesy of Vitamin Energy

GLEN MILLS, Pa. — Vitamin Energy LLC has named Risé Meguiar as the company's new president of sales. Meguiar, the former president of sales at Living Essentials/5-Hour Energy, will spearhead efforts to expand its VitaminEnergy shot.

"[Meguiar] brings with her 20 years of distinguished leadership experience growing companies to extraordinary heights," said Molly Jacobson, communications director at VitaminEnergy. "The energy shot category has lacked innovation for many years, and we are confident that Risé will play an integral role in helping VitaminEnergy further propel the company's mission to create the most convenient way to nourish your body with vitamins on-the-go while supporting an increase in daily energy."

Meguiar has an extensive background in consumer product sales management in all classes of trade. Most recently, she was vice president of sales and innovation for Good Hemp Inc., a Cornelius, N.C.-based functional beverage company. She served as president of sales for Grand Rapids, Mich.-based Innovation Ventures, doing business as Living Essentials, from 2000 to 2019. Responsibilities included introducing products in drug, mass, grocery, convenience and special market classes of trade.

Meguiar's previous experience includes serving as national account manager for San Francisco-based Specialty Brands, a division of Burns Philp, and regional manager for Farley Candy Co., Chicago.

Glen Mills, Pa.-based VitaminEnergy offers a sugar-free and carb-free proprietary blend of vitamins in each shot of VitaminEnergy, designed to support a specific health function, from immune support to recovery.

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