SAN ANTONIO -- VP Racing Fuels Inc. has announced a partnership with American Marketing & Motorsport Group Inc. (AMG), to promote VP-branded apparel, promotional items and novelties. As part of the program, a new e-commerce site at www.VPPerformanceGear.com serves as a one-stop shop for purchase of an expanded line of hats, t-shirts, jackets and more.
The partnership also calls for AMG to staff racing and other events for merchandise sales.
While the new website currently features only apparel; the company said it will expand the apparel line and add other VP-branded items and novelties.
"We're excited to partner with AMG and expect they'll be instrumental in building VP's brand awareness and facilitating all needs concerning apparel and novelties," said Dennis Stanko, VP's director of consumer sales. "This partnership will provide important support not only for VP's expanding consumer product lines but our retail branding program as well."
Beginning in 1987, Syracuse, N.Y.-based AMG has used its experience in national motorsports and event marketing to help drive brand awareness and build businesses. AMG's auto racing programs have included NASCAR Sprint Cup Series, Nationwide Series, ARCA, Camping World West Series, World of Outlaws DIRTcar events and IndyCar. AMG also has executed programs for the National Football League, Major League Baseball and college football.
VP Racing Fuels is a leader in race fuel technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
In addition to race fuels, VP's product line includes VP Small Engine Fuel, formulated specifically for 2-cycle and 4-cycle portable gas-powered equipment and VP PowerMaster hobby fuels for R/C Racing.