General Merchandise/HBC

VP Racing Fuels Release of 'Dragnastics' Video

Offering nontraditional marketing support for retail partners

SAN ANTONIO -- Following its recent announcement and "teaser" video, VP Racing Fuels has released its first full-blown music video, "High Gear," featuring "fast cars, hot girls and the hard-driving title song, 'High Gear'," performed by the JC All-Stars band.

VP Racing

The video's storyline follows three supermodels who each take on a fast car in a new sporting concept dubbed "Dragnastics," concluding with an unexpected and entertaining finale.

"Our retail branding program is gaining momentum every day, largely due to VP's differentiation from major brands," said Alan Cerwick, president of VP Racing Fuels. "First, in contrast to major brands, the VP brand is fresh, edgy and fun. We support our distributors and dealers by creating a buzz around the brand using nontraditional marketing programs, of which our first-ever music video is a great example. No other brand is in a position to offer this type of support. And as distributors and dealers learn how VP's program also gives them more freedom and control over their business, the advantages of rebranding with VP become self-evident."

"Just as it's pushed the limits with leading-edge race fuel formulas over the years, VP's cutting-edge attitude and innovative marketing programs will support our retail branding partners in a way other brands can't follow," added Steve Scheidker, Director of Marketing for VP Racing Fuels. "Beyond the brand awareness inherent in our widespread presence throughout motorsports, we'll leverage social media and other tactics to reach a younger demographic that is so important to the growth of any business."

In addition to unique marketing support, VP's program offers substantial expense reductions through the industry's lowest credit-card rate along with sourcing unbranded fuel. It also offers several new revenue streams for retailers with VP performance products ranging from VP101, a street legal unleaded performance fuel and VP Fuel Cubes stocked with five-gallon pails of VP's off-road racing fuels, to "VP PowerWash" and "VP Madditive" performance chemicals for street and off-road vehicles.

San Antonio-based VP Racing Fuels is a leader in race fuel technology for every form of motorsports. It is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies. In addition to racing fuels, VP's product line includes VP Small Engine Fuels, formulated specifically for two-cycle and four-cycle portable gas-powered equipment and PowerMaster hobby fuels for radio-controlled (R/C) racing.

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