General Merchandise

Walmart Launching Exclusive Straight Talk No-Contract Wireless

Plans start at $30 a month; nationwide rollout begins Oct. 18
BENTONVILLE, Ark. -- Wal-Mart Stores Inc. said that it will launch Straight Talk, a new solution in no-contract cellular, exclusively at more than 3,200 Walmart stores nationwide starting Oct. 18, 2009. Straight Talk will bring to the market a new low price for no-contract wireless service with two prepaid plans now available to customers nationwide at $30 and $45 a month. Straight Talk will only be available in Walmart stores and online atwww.Walmart.com and www.StraightTalk.[image-nocss] com.

To help drive down no-contract wireless pricing for customers, Walmart will launch Straight Talk providing customers the following two options:

Straight Talk "All You Need" 30-Day Plan that includes the following for only $30 a month:
1,000 minutes, 1,000 texts and 30MB of mobile web access. Nationwide coverage. 411 Information calls at no extra charge. Straight Talk's Unlimited 30-Day Plan that includes the following for $45 a month:
Unlimited minutes, unlimited text and unlimited mobile web access. Nationwide coverage. Unlimited 411 Information calls at no extra charge. "It has been very encouraging to see the excitement and response to the Straight Talk pilot in 234 stores that began last summer at Walmart," said Greg Hall, vice president of media services for Walmart U.S. "In light of the savings customers continue to need, we have worked very quickly to extend this offering to all of our Walmart customers nationwide, and just before the holidays."

Consumers may refill their monthly balances by buying refill cards at Walmart, or by registering online. Also available at Walmart are a range of Straight Talk phone products to suit different needs, from the entry-level LG 220 flip phone at $39.98, to the LG Slider 290 at $79.98 to the Samsung 451 QWERTY keyboard phone at $99.88.

Straight Talk is an exclusive Walmart service developed with TracFone Wireless Inc., a subsidiary of America Movil. TracFone Wireless currently sells TracFone and NET10 prepaid wireless phones and airtime at Walmart stores and online.

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