
7-Eleven Inc. has selected 26 “purpose-driven” brands to participate in the 2025 Brands With Heart showcase. Now in its sixth year, the program provides emerging brands with the opportunity to enter a new retail channel and a chance to place their products on the shelves of 7-Eleven,Speedway and Stripes convenience stores in the United States.
7-Eleven is No. 1 on CSP’s 2024 Top 202 ranking of U.S. c-store chains by store count.
The retailer selected the 26 finalists through an application process from its Emerging Brands team. They represent a diverse range of products that align with 7-Eleven’s commitment to making a positive impact on the planet and communities, the company said.
7-Eleven invited the finalists to participate in virtual learning sessions and present and sample their products at the Brands With Heart showcase, held at the 7-Eleven Store Support Center at its headquarters in Irving, Texas. During the event, they had the chance to highlight their products to 7-Eleven employees and engage with merchandising leadership for coaching, mentoring and educational sessions designed to help them grow their business within the retail industry. Additionally, 7-Eleven may choose some of the brands to participate in an in-store test at select 7-Eleven, Speedway and Stripes locations.
“At 7-Eleven, we are constantly seeking opportunities to champion innovation and foster the growth of emerging brands,” said Jesus Delgado-Jenkins, executive vice president and chief merchandising officer at 7-Eleven. “By collaborating with new visionary partners every year, we aim to deliver breakthrough products that not only delight our customers but also shape the future of immediate consumption.”
All of the brands that 7-Eleven selected for the program this year exhibit purpose-driven elements in their products and business, whether by supporting people, the planet or the communities they serve. From clean and organic ingredients to sustainability-focused sourcing and waste reduction, these finalists are “leading the charge in making a difference” through their businesses, said the company.
“We are thrilled to welcome these 26 incredible brands to the Brands With Heart program,” said Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven. “Every brand selected this year not only offers innovative and high-quality products but also demonstrates a genuine commitment to sustainability, health and social good. We look forward to supporting them as they grow and bring meaningful change to the retail landscape.”
For example, Bear n Beaver is dedicated to reducing plastic waste. By using recyclable and eco-friendly packaging, the brand is helping to minimize its environmental footprint, it says.
Prime Bites is a health-conscious snack brand that prioritizes nutrition. With a focus on wholesome, nutritious ingredients, Prime Bites offers snacks that fuel the body while providing a better-for-you alternative to traditional options, it says.
Just Iced Tea is an organic, fair trade, real-brewed tea line. With their Just Sweet Enough and unsweetened varie-teas, their goal is to create a healthier future for farmers, the planet and customers, it says.
Claims that the featured vendors make are not made by 7-Eleven, the company said.
2025 Brands With Heart:
Austin Pretzel Co.
Barcode
Bear n Beaver
Daily Crunch
David
Earthside Farms
El Nacho
Fancypants
Freezecake
Heywell
Just Iced Tea
Krack Corn
Local Weather
Magic Spoon
Moon Cheese
OMG Pretzels
Prime Bites
Protein Wafer
Rotten
Smash’d
Sow Good
Spicy Candy Bar
Tip of the Iceberg (Culinary Treats)
Toto
Tru
Unreal
7-Eleven operates, franchises or licenses more than 13,000 convenience stores in the United States and Canada. It also operates and franchises operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company and Raise the Roost Chicken and Biscuits restaurant brands.
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