General Merchandise/HBC

Casey’s Seeks Food, Beverage Brands for New Partnerships to Diversify Product Offerings

Convenience-store chain accepting applications to 2025 Innovation Summit until May 19
Casey's General Stores exterior
Photograph courtesy of Casey's General Stores

Casey’s is calling for applications to its 2025 Innovation Summit, a competitive event that began in 2024 focusing on finding brands with new, unique products to distribute across the retailer’s more than 2,900 stores.

“We received an overwhelming response and were impressed by a range of brands last year,” said Chris Stewart, vice president of merchandising at Ankeny, Iowa-based Casey’s. “We look forward to seeing new, differentiated and potentially exclusive products this year that will continue help us unlock an unexpected convenience experience for our guests.” 

  • Casey's General Stores is No. 3 on CSP’s 2025 Top 40 Update to the 2024 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2025 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News. 

Food and beverage brands are encouraged to apply for the opportunity to become part of the company’s merchandising mix with the potential to be distributed in stores. In the innovation summit last year, Casey’s selected more than a dozen new suppliers, including:

  • 1st Phorm energy drink
  • Kenny’s Candy and Confections
  • Magic Spoon protein treats
  • Neuro gum and mints

Now through May 19, food and beverage companies are invited to apply online to be considered for an opportunity to showcase their products, engage with Casey’s merchants and gain exposure to their customer base.

Applications are being managed through RangeMe, a San Francisco-based product discovery platform owned by ECRM, Solon, Ohio. Those selected must be able to attend an initial, virtual meeting in July with the possibility of being invited to the in-person 2025 Innovation Summit in Ankeny, Iowa, on Aug. 6 and 7.

“We are thrilled to once again partner with Casey’s, a leading retailer in the convenience industry, for its Innovation Summit,” said Wayne Bennet, senior vice president of Retail at ECRM/RangeMe. “Last year's inaugural summit was a huge success, and we look forward to seeing a new wave of product innovations from this year’s eventually make their way onto Casey’s shelves.”

Casey’s operates more than 2,900 c-stores in the greater Midwest under the Casey’s and goodstop brands and in Texas under the Lone Star Food Stores and CEFCO brands. The company is the third-largest convenience-store retailer, the fourth-largest holder of liquor licenses and the fifth-largest pizza chain in the United States.

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