Convenience stores remain a key destination for consumers as rising prices reshape spending habits.
New survey data from GSTV, a national at-the-pump video network, shows that 81% of consumers are concerned about rising food costs tied to tariffs, with 58% seeking promotions and 52% shifting to discount stores. GSTV viewers were surveyed via data research from MFour, Irvine, California, in October 2025 and February 2026.
Despite these shifts, convenience stores remain a steady option for meeting immediate needs, GSTV reported. In fact, 92% of GSTV viewers say they enjoy browsing in convenience stores, 46% report making purchases at the convenience store and 33% report regularly shopping at convenience stores for game-day snack and beverage needs.
“As consumers continue to feel the pinch of rising costs, they are also getting more creative about how they pursue the best value for their purchases,” said Lauren Lazarus, senior vice president of insights and analytics at GSTV.
Top reasons for browsing the convenience store, according to respondents, include: convenience while on the go (90%), treating themselves (89%) and grabbing items without a full grocery trip (82%).
Consumers said mood or impulse (71%), familiar brands (68%), promotions (66%) and appealing flavors or ingredients (63%) drive them to try new snacks and beverages.
“As consumers actively look for the best offers, c-stores are also proving to be the ultimate destination for brands to break through, especially as our data shows that 95% stay out of their car while fueling, providing an opportunity for retailers and brands to make an impact,” Lazarus said.
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