General Merchandise/HBC

Jacksons Debuts Exclusive Football Trading Cards

Packs depicting Boise State’s Broncos available at more than 100 stores
broncos football cards
Photograph courtesy of Boise State Athlethics

BOISE, Idaho — Through a relationship with Jacksons Food Stores, Boise State University’s Broncos will become the first college football program with its entire team represented in a trading card set since the advent of name, image and likeness (NIL) legislation. Jacksons’ investment makes it the largest trading card venture for any school in the country, the university said.

Jacksons’ convenience stores began selling the officially licensed, professionally designed, printed and packaged trading cards exclusively in early October. More than 10,000 packs will be distributed across Jacksons’ 103 locations in the Treasure Valley region of southwestern Idaho. The Meridian, Idaho, retailer has more than 300 company-operated convenience stores in Idaho, Nevada, Oregon, Washington, Arizona, California and Utah under the Jacksons Food Stores and ExtraMile by Jacksons Convenience Store brands.

  • Jacksons Food Stores is No. 25 on CSP’s 2022 Top 202 ranking of U.S. convenience-store chains by company-owned store count.

“We’re proud to be part of amplifying the talent of our local student-athletes,” said Cory Jackson, president of Jacksons Food Stores. “Boise State athletics are an important part of our community and we’re excited to have a role in enhancing the Bronco fan experience.”

Each pack contains 14 cards and sells for $12.99. One out of every 10 packs includes a limited-edition, autographed card.

The full set includes cards featuring each football student-athlete and mascot Buster Bronco. The 10 limited-edition, autographed cards, numbered 1–100, depict Bronco players Scott Matlock, Ezekiel Noa, John Ojukwu, JL Skinner, Riley Smith and more.

“I am really thankful there is an opportunity like this,” Ojukwu said. “I remember being a kid growing up in Boise and it was the coolest thing ever to get something that had a Boise State football player on it. Now to get to play a role in what those items are and see them on store shelves, I love it.”

The partnership is made possible by Boise State’s nationally recognized NIL program and its in-house group license opportunity, as well as the athletic department’s longtime multimedia rightsholder, Bronco Sports Properties.

“We are extremely grateful to Jacksons and their leadership team for sharing our vision and wanting to be a part of this exciting opportunity on the ground floor,” said Boise State Director of Athletics Jeramiah Dickey. “We are thrilled to partner with a major player in the Treasure Valley to bring this deal to life and we look forward to finding opportunities to grow the partnership to benefit even more Boise State student-athletes and fans.”

Bronco Sports Properties works with the athletics department on all aspects of the comprehensive multimedia rights agreement including the corporate partner platform. It is a unit of Winston-Salem, N.C.-based Learfield IMG College, a collegiate sports marketing company and a media, data and technology services provider in intercollegiate athletics.

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