Lil’ Drug Store Products is now the primary distributor of Procter and Gamble’s most popular personal healthcare products in the convenience channel. The new partnership builds on LDSP’s growth initiatives with Rolaids, a P&G brand, to the convenience-store market, LDSP said.
“We are thrilled to expand our partnership with P&G for the distribution of its leading healthcare brands to the convenience channel,” Hayley Fry, senior director of marketing at LDSP, said in announcing the partnership. “This strategic move will significantly increase the accessibility of P&G’s top SKUs, which are well-positioned for success in this channel.”
Starting Sept. 3, the partnership will enable LDSP to provide enhanced collaboration with and support for its retail partners through its sales, broker and category management teams, focusing on driving category growth and delivering effective healthcare solutions to the communities they serve, the Cedar Rapids, Iowa-based company said.
“By optimizing the distribution of these brands, P&G will be able to effectively reach more consumers in their everyday environments,” Fry said. “We are eager to leverage our expertise to boost distribution and revenue, and we are honored to be chosen as P&G’s strategic partner for growth in the convenience channel.”
Founded in 1974 to provide convenient relief to travelers, Lil’ Drug Store Products serves approximately 180,000 retail locations today, including c-stores, travel and hospitality and other retail locations.
Procter and Gamble, Cincinnati, has brands for cleaning, health and hygiene needs of consumers, from Pampers baby diapers to Tide laundry products to Crest toothpaste and more.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.